Pacifica Power of Love Eye Shadow Palette

I recently picked this palette up at my local Whole Foods Market after finally using a Gift Card I had for the last several months. I was a bit familiar with Pacifica because ipsy had a giveaway featuring these products, and I am generally drawn to vegan and cruelty-free makeup and skincare. I also prefer to use paraben-free products since doing some research several years back after my cousin was diagnosed with Stage 4 Breast Cancer at 40 years old. I mentioned in a couple of posts back that I really like how Whole Foods provides a good amount of various Tester products. This palette was actually not among them, but the Solar Palette was and I really liked that one so I purchased both. The Power Of Love Eye Shadow Palette is $20 and contains 10 mineral eye shadows infused with coconut water. It has beautiful packaging, and the colors are very wearable for a daytime look. The shadows in this palette need a little work to build up the color (but very long-lasting when used with a good primer), so those of you who are used to the intense color payoff from brands like Urban Decay and Viseart may not like this product. However, if you are a big supporter of vegan and cruelty-free products, I think you will really love this brand. A bonus fact from their website: "Everyday we work to reduce our impact on the environment. Our goal is to have zero product-manufacturing waste in our factory. Pacifica recycles and uses post-consumer materials. Our boxes are all 100% recyclable. We work to use components that are recyclable. We work with suppliers who share in our vision."